INTRVL

Stop Targeting
the Wrong People

Create custom audiences tailored to your campaign and optimize media with cross-channel measurement.

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Innovation in Digital
Measurement

Media Optimization

Our tools help you track persuasion in the real world, not just in pre-tests. By measuring the actual audiences targeted by your media campaign, we identify the subgroups, creatives, and platforms driving the most persuasion.

Our process surfaces optimizations while ads are still live, reducing backlash and accelerating your campaign’s overall impact.

Soft Launch Your Next Ad Campaign

The best way to improve your media is to track how it performs in the real world. To do this, we deploy a small-scale, initial round of your ads and measure the impact in-field. The results of this test provide optimizations to media plans that reduce backlash and brings your media program to scale more efficiently.

Audience Targeting

Treat

Measure

Model

Ads are more effective when they’re seen by the right people. Our proprietary tools identify the audiences most likely to be persuaded by your media. Our Predictive Persuasion Scores ensure your future media starts with a leg up, helping you target using responsiveness to media instead of targeting just with demographics.

Public Opinion Research

Transformative
Insights

Get a deep understanding of your audience with our proprietary and cost-effective survey tools.

Precise
Analysis

Survey your hard-to-reach audiences within narrow geographies or high-value populations.

Quick-Turn
Results

Gain fast, affordable, and actionable insights at any scale with our advanced survey technology.

We are honored to be a part of the 2022 Higher Ground Labs accelerator cohort and thrilled to be alongside organizations transforming the political tech landscape and protecting democracy.

Stop Targetingthe Wrong People